Why LA Designers Dominate Denim and T-Shirts [Video]

The design duo (and adorable couple) Nick Friedberg and Jamie Haller behind NSF bring their rebellious California ethos line of distressed denim and hoodies, and talk about the long road it took to get there. They went from almost shutting down in 2012 to dominating the t-shirt market and leading mens brand on the market today. As they say “the more ripped, the dirtier, teh more authentic, the better.” You gotta love a designer who has a pitpull in his showroom – bad ass. And GQ agree as well by naming NSF once of the top menswear designers in 2015.

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